• To counteract years of bad publicity for Manitoba’s pork industry, we led a positive branding approach.

  • To capitalize on the huge potential that the community of Carman had to offer, we built a strategic path forward.

  • To boost sales at the grocery store with Manitoba Government’s Buy Local program, we devised a compelling purchasing plan.

  • To increase sales for Kensington Homes, we committed to a consistent message that built the brand through emotional connections.

  • To build Manitoba Home Builders’ Association’s presence in the province, we provided the positioning direction for years to come.

  • To get pork producers to willingly adopt Agriculture and Agri-Food Canada’s new traceability program, we created a convincing marketing argument.

  • To spark a residential evolution in Winnipeg’s Corydon Village area, we developed a desired lifestyle impression.

Tweets

This week's #MCM (Marketing Crush Monday) goes out to @Kmart 2013 "Ship My Pants" campaign. http://t.co/NS3gE8DS6k
Thanks to everyone at @TravelManitoba, @DeltaWinnipeg and everyone else who helped make this conference excellent!
Parting is such sweet sorrow! We learned a ton, saw many old friends and met new ones at the @TravelManitoba Tourism Conference!
The next topic is close to our hearts! Andrew Wiens will discuss Managing Your Digital Reputation #Branding @TravelManitoba


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"Edge's commitment to Share Our Strength has extended beyond company sponsorship. Robert Mensies, President of Edge, has a passion for our recipients, and with his participation and leadership, has helped us in furthering our mandate. Robert's creativity in increasing fundraising opportunities has enhanced our profile within the community."

- Eric Schon
President, Share Our Strength Canada

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