• To counteract years of bad publicity for Manitoba’s pork industry, we led a positive branding approach.

  • To capitalize on the huge potential that the community of Carman had to offer, we built a strategic path forward.

  • To boost sales at the grocery store with Manitoba Government’s Buy Local program, we devised a compelling purchasing plan.

  • To increase sales for Kensington Homes, we committed to a consistent message that built the brand through emotional connections.

  • To build Manitoba Home Builders’ Association’s presence in the province, we provided the positioning direction for years to come.

  • To get pork producers to willingly adopt Agriculture and Agri-Food Canada’s new traceability program, we created a convincing marketing argument.

  • To spark a residential evolution in Winnipeg’s Corydon Village area, we developed a desired lifestyle impression.


Our @elizabethedge participated in a workshop about the export market in 2010. She was ahead of the curve! http://t.co/n8tuETWc5h
This industry is always hopping, and we're always on! We've got 6 tip to increase productivity on Facebook today. https://t.co/cHZL81fcay
RT "@HarvardBiz: To justify an innovative idea, don't just gather data. Generate your own http://t.co/DdAUQjxL5u" Interesting!
Our Robert is channeling his inner Don Draper today, enjoying an Old Fashioned in the sun! http://t.co/fTYVCo1fbL
The best brands own certain words. Do you agree? See the article on Facebook. https://t.co/vJcIQU8iqZ

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"Edge's commitment to Share Our Strength has extended beyond company sponsorship. Robert Mensies, President of Edge, has a passion for our recipients, and with his participation and leadership, has helped us in furthering our mandate. Robert's creativity in increasing fundraising opportunities has enhanced our profile within the community."

- Eric Schon
President, Share Our Strength Canada

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