• To counteract years of bad publicity for Manitoba’s pork industry, we led a positive branding approach.

  • To capitalize on the huge potential that the community of Carman had to offer, we built a strategic path forward.

  • To boost sales at the grocery store with Manitoba Government’s Buy Local program, we devised a compelling purchasing plan.

  • To increase sales for Kensington Homes, we committed to a consistent message that built the brand through emotional connections.

  • To build Manitoba Home Builders’ Association’s presence in the province, we provided the positioning direction for years to come.

  • To get pork producers to willingly adopt Agriculture and Agri-Food Canada’s new traceability program, we created a convincing marketing argument.

  • To spark a residential evolution in Winnipeg’s Corydon Village area, we developed a desired lifestyle impression.

Tweets

Good to see the build-first strategy is bearing fruit in Winnipeg http://t.co/VGof4enY5c #EdgeConstruction
Boo-hoo @WinnipegFringe is done! But now we can start gearing up for @Folklorama! Gotta love #Winnipeg #Summer! #EdgeCommunity
RT @MBPork: Plan to join us at the @Wpg_Goldeyes game Aug 7. We'll be there promoting Bacon Month! #baconmakesitbetter http://t.co/dyRbHxSw
RT @MBPork: Congratulations to all our @ManitobaMuseum Lake Winnipeg: Shared Solutions contest winners! Enjoy. http://t.co/gC0Fjv5UwQ
Our friends at @MBPork are giving Manitobans the chance to win #bacon for a year! Enter at http://t.co/8q4vxzx7qd #baconmakesitbetter #drool


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"Edge's commitment to Share Our Strength has extended beyond company sponsorship. Robert Mensies, President of Edge, has a passion for our recipients, and with his participation and leadership, has helped us in furthering our mandate. Robert's creativity in increasing fundraising opportunities has enhanced our profile within the community."

- Eric Schon
President, Share Our Strength Canada

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