• To counteract years of bad publicity for Manitoba’s pork industry, we led a positive branding approach.

  • To capitalize on the huge potential that the community of Carman had to offer, we built a strategic path forward.

  • To boost sales at the grocery store with Manitoba Government’s Buy Local program, we devised a compelling purchasing plan.

  • To increase sales for Kensington Homes, we committed to a consistent message that built the brand through emotional connections.

  • To build Manitoba Home Builders’ Association’s presence in the province, we provided the positioning direction for years to come.

  • To get pork producers to willingly adopt Agriculture and Agri-Food Canada’s new traceability program, we created a convincing marketing argument.

  • To spark a residential evolution in Winnipeg’s Corydon Village area, we developed a desired lifestyle impression.


Edge Intern Office Safari Guide entry no.8 - The Intern Himself: Charlie the Brockman-atee! #officesafari http://t.co/L3wLK2IS7i
"There are a lot of hidden treasures here"-Travel writers visit #Winnipeg! from @WinnipegNews http://t.co/pIKveYloue #EdgeCommunity
Throwback to... last Thursday! Staff lunch in the park! @SteveBamburak #EdgeFood #TBT http://t.co/o7VKCcx7UQ
Edge Intern Office Safari Guide entry no.7 - Hashtag, The Fish! #officesafari http://t.co/tX5lSHZucK
RT @MBPork: These beautiful bacon meals will soon be available to us all. #baconmakesitbetter http://t.co/h9Qn1DVIhS via @RMFIII @buzzfeed

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"Edge's commitment to Share Our Strength has extended beyond company sponsorship. Robert Mensies, President of Edge, has a passion for our recipients, and with his participation and leadership, has helped us in furthering our mandate. Robert's creativity in increasing fundraising opportunities has enhanced our profile within the community."

- Eric Schon
President, Share Our Strength Canada

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